Recent Projects

The Heart of Sneakers

Foot Locker

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Client

Category

About this Project

Foot Locker is the leading footwear and apparel retailer with millions of users globally. For nearly 50 years Foot Locker has been at the heart of sneaker culture and community. The Foot Locker brand offerings include Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.

Cart Redesign is a Winner!

After an AB test in the AMEA Region the Cart redesign tested to be a $7,000,000 winner. The new update has now rolled out to all regions globally.

Responsibilities included

Homepage
PLP - Product Listing Page
PDP - Product Detail Page
Cart
Checkout
Loyalty
My Account
Mobile App - iOS & Android
Mobile App Redesign
Figma Component Library

Assisted by

Links

Web

Cart

Redesign Considerations

Redesign the title area and top button group to allow users to review cart items immediately
Product Cards need the latest design language from PLP
Too many features like Quantity and Shipping Method, are hidden under the edit button
The Order Summary is wordy with too many lines that impact skim-ability
Modifying shipping speed is clunky and creates friction
Save for Later - product cards look old

Cart Before

This is an example of Foot Locker's Cart Experience before redesign

Redesign Successes

Refined title area and smaller top button group that allows users to see cart
Smaller sleeker updated product cards in updated design language
Combined Gender & Size to save space
Moved ability to expedite shipping from cart to exclusively to checkout
Simplified Order summary with updated promo code button
Improved E-Gift Card Product Cards to affirm entered info
Updated Save for Later area and product cards with new design language

Cart Now

This is an example of Foot Locker's Cart Experience after redesign

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Web

Checkout

Checkout Before

This is an example of Foot Locker's Checkout Experience before redesign

Checkout Now

This is an example of Foot Locker's Checkout Experience after redesign

Case Study Coming Soon

Web

PLP - Product Cards

PLP Product Cards Before

PLP Product Cards Now

Web

Blue Sky 2023 - A Vision Forward

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iOS & Android

Mobile App Redesign

Figma Prototype

Project Images

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Print

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UX/UI

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Social Media

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Signage

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Photo Credit: TheMarling.com

Promotional

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